My name is Bill Bonney. I am the principal of Ethos Marketing, which I founded over 19 years ago.
My mission is to bring back the focus on maximizing The Customer Experience as the primary way of marketing a small business. By tracking and improving The Customer Experience, my clients spend dramatically less money on expensive and risky advertising. Instead, we create an environment where customers/clients value our products/work, and our people, so much that they become active advocates of the business. We analyze and maximize all communication points and pathways with customers. We ruthlessly edit and hone down communications so they are clear, concise, compelling and consistent. And, we improve brand imagery to attract positive attention and represent the professionalism and character of the people. This, and my ongoing advice from over 25 years in marketing, leads to increased profits from customer loyalty gains, decreased attrition, and a dramatic increase in customer/client referrals. Additionally, we do the same for prospect communications to remove hurdles and unnecessary content that pull busy people out of the prospect process. There's much more, but you get the idea. Check out the testimonials and learn what my clients have to say.
I've been in marketing and advertising for over 25 years. In that time, I've helped 100's of small business owners improve their marketing efforts and gain millions of dollars in increased profits. I've worked in many different industries including Healthcare, Education, Restaurants, Financial, Technology, Real estate, Construction, and more.
I help my clients make smart decisions in all aspects of their marketing, including strategy, advertising, events, promotions, and most importantly, the customer experience.
Is it just you? "Yes!" I have always preferred to be a one person business. This allows me the flexibility to cater to my clients' needs and keep costs down so clients don't pay for unnecessary overhead. I have many expert complimentary professional service providers who support my client's needs when appropriate.
Call to learn more about me and how I help my clients every day.