"Your ethos is the character of your organization. It's the underlying sentiment that informs the beliefs, customs and practices of your people. It's how your products and services affect customers. It's how your leaders communicate with your people, and how your people communicate with customers. And it's how your community feels about you.  It's the spirit of your culture.  


I help my clients uncover, define and manage their business ethos so customers become not just buyers, but active advocates of the products and services they buy. And in today's social media world, that may be the most important part of your business to work on."

-Bill Bonney




What's My Ethos?  

Since 2001, I've made this simple guarantee:

In just three months on retainer, you'll see an obvious return on investment,

or I'll return my fee.  



What's YOUR ethos?   

Let's talk about it.  

Call me at (717) 215-1818.



ethos [ee-thos, eth-os]


1.  the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society.




marketing [mahr-ki-ting]


1.  the act of buying or selling in a market

2.  the total activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.